Analogue leadership in a digital world

Samantha Crock

Sam Crock knows a thing or two about change.

Hailing from a farm in rural Victoria, Sam wanted to do more than marry the local football hero. So she studied music at university, playing in a variety of orchestras and ensembles and developing her exceptional ability to ‘tune in’ and respond to other people’s behaviour.

Sam had always had an itch to teach others, so she went back to university to study Education. After a stint as music director at a large secondary school, Sam decided to apply her educational talents to the business world by taking up a position at the prestigious Melbourne Business School.

During her seven years at the MBS, Sam designed and developed executive leadership programs that helped strengthen links between corporate Australia and the academic sector. Her creativity also got a run, including an innovative collaboration with the Bell Shakespeare Company that used Shakespeare’s plays as inspiration for leadership lessons.

Sam’s career-defining moment came during an intensive training course in team dynamics at London’s renowned Tavistock Institute. It was here that Sam’s eyes were fully opened to the immense power of groups and the importance of a healthy team to first-class performance.

Working for the Graphic Arts Merchants Association of Australia and Somersault Consulting gave Sam plenty of chances to utilise her group smarts and coaching skills. But it wasn’t until she co-founded Changeable Consulting with long-time collaborator Georgina Banks that the two of them perfected the personal, relationship-focused approach they use today.

Sam’s business acumen, creativity and educational flair make her the ideal person to drive organisational change. Her down-to-earth attitude instantly puts employees at ease, while her practicality and willingness to nudge people out of their comfort zone ensures change is significant and long-lasting.

Sam also volunteers as a director of the Intersticia Foundation, a philanthropic organisation dedicated to supporting new ideas from concept to reality. In her (somewhat limited) free time, you’ll probably find Sam making artisan cheese or getting her boots dirty on the sustainable farm she manages with her husband.

Sam’s LinkedIn page.