Analogue leadership in a digital world

James Willis

Born and educated in the UK. Started work with a French Commodities trading house, Sucden in 1981 before being transferred from the London office to Bordeaux, France in 1982 where he worked for 3 ½ years before returning to head up the London office

In 1988, after a business trip to Sydney, James realised there was a better way to live life so he emigrated to Sydney Australia to help run a Cocoa and Coffee trading business based predominantly in Papua New Guinea. It was while living in Sydney that James met and married Alison.

In 1993 James returned to London to work after the PNG business struggled due to the uprising in Bougainville, where the business owned plantations, factories and stock and the volcanic eruption in Rabaul where the company also owned assets and stock.

From 1993 to 2001 James worked first for a Cocoa broking partnership that was then taken over by a large German metals trading business which was subsequently taken over by Enron.

In June 2001 James and his growing family returned to Sydney and said good bye to commodities and launched his new career as a financial advisor and coach. Initially starting out on his own he created his company Total Clarity Group in 2009 which now employs 8 people. The business has evolved into an advisory company working hand in hand with its clients.

The at Total Clarity Group is all about the clients leading the life they want as we steer them through the financial minefields they encounter while keeping them accountable to their personal goals. In addition to his family and work James’s other great passion is Real Tennis which he learnt to play while living in Bordeaux and he is currently working on getting a new court built in Sydney.