Anni Rowland-Campbell


Bachelor of Arts – Fine Arts, History & Philosophy of Science (Melbourne); Master of Arts – Modern European Art, specialising in Design for Theatre (Courtauld Institute, London); Grad. Certificate of Public Policy (UNE); Master of Business & Technology, focusing on Knowledge Management (UNSW); Masters of HRM and Coaching Psychology (Sydney); theory and research towards a PhD entitled “Trust,transparency and technology; the emergence of the digital brand”.

Anni is fundamentally an observer and practitioner of Web Science and a passionate advocate for digital literacy.
In her early years Anni lived in Melbourne, Sydney, Paris and London. She worked in various roles at the Sydney Opera House, the National Theatre of Great Britain, the Royal Opera House Covent Garden, the Julian Ashton Art School, and the Australian Opera. She served as Research Officer to Hon. Peter Collins QC MP, then NSW Minister for the Arts, which afforded her the opportunity to contribute towards the encouragement and support of the arts at a strategic policy level.

In 1990 Anni went to live on a cotton and grazing property near Narrabri, NSW, during which time she worked with both the Moree Gallery Foundation and Yurundiali Aboriginal Arts Co-Operative, with a focus on business planning and community development. In 1993 Anni returned to Sydney and became Executive Director of the NSW Division of the Institute of Public Administration, whilst simultaneously developing Intersticia as a consultancy in new media strategy and education in the early days of the World Wide Web.

From 1996 to 2004 Anni juggled young children and her role as Executive Director of GAMAA, the association for suppliers to the graphic communications industries. During this time Anni undertook research into the impact of digital technologies on graphic communications (as part of Print21); founded the GAMAA Leadership Programme; created the PrintEx exhibition in Sydney, and developed an international industry network.

In 2004 Anni was engaged by Fuji Xerox Australia as Industry Marketing Manager and subsequently as a new-media consultant. During this time Anni initiated Fuji Xerox’s research into the future of the Web which involved the management and undertaking of two Australian Research Council funded projects: the first focused on the impact of semantic technologies on printing and publishing; the second developed this further by investigating the practice of Sustainability Reporting (see In addition Anni was instrumental in connecting Fuji Xerox Australia with the globally recognised Xerox Innovation Group as an Australian based research organisation in its own right.

In 2009 Anni began her collaboration with Peter Thompson at ANZSOG (the Australian and New Zealand School of Government) to integrate digital socio-technical concepts (now recognised as the Social Machine) into the Managing Public Communications Executive Programme. This work evolved into two ANZSOG funded research projects: Government as a Social Machine, articulating the role of Government within a Social Machine ecosystem; and Developing an Australian Government Web Observatory. Both of these linked Australia with the global research being undertaken at the Web Science Institute. In 2017 this culminated in the first Brave Conversationsevent held in Canberra, and which will now be replicated around the World as a forum to connect research with practice to more effectively understand, manage, govern and develop the evolving Web.

Since 2013 Anni has been an Advisor and now Trustee of the Web Science Trust helping to promote and develop Web Science internationally. At the core of this is the need to promote and develop Digital Literacy, particularly within Government and Not-for-Profit environments. In 2015 Anni began working with New Philanthropy Capital as a member of the Steering Committee of their Digital Transformation Programme and since 2016 has been delivering workshops and lectures aiming to help Boards, Senior Leadership and Management Teams become more Digitally Savvy. These workshops are free and are held for people of all ages, stages and from all walks of life. This work informs our Brave Conversations events which have been held around the world.

As a complement to her work with Web Science Anni and her family formed Intersticia UK.

Anni has served as a Council Member of the Australian War Memorial; a Member of the NSW Arts Advisory Council and of the NSW Museums Council; and a Member of the National Disciplinary Committee of the Institute of Chartered Accountants Australia.

Anni is a Governor and Fellow of Goodenough College and a Fellow of the Royal Society for the Arts. She is also a member of the Greenleaf Center for Servant Leadership, the House of Saint Barnabas, the Sydney Ski Club and the Royal South Yarra Lawn Tennis Club. In 2019 Anni was appointed a Non-Executive Director of the Social Change Agency UK.

Analogue leadership in a digital world